How to create passive income through email marketing

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Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog.

As long as you have a list of responsive prospects of customers

who recognize you as an expert in your niche,

they will definitely be up for offers of value which you provide for them.

How does this work, actually?

Well, if you have a website and you draw in some traffic,

people will come, absorb some information and go away.

However, if you manage to capture their emails,

you can email them again and again

– offering them nuggets of useful information or give

them offers that they might be interested in.

Marketers have recognized the potential of email marketing

in generating huge profits, and have since then sought out to

find the best ways to monetize their list through good email marketing

practices.

This ultimate email marketing guide aims to reveal these good practices

so you can learn and apply the strategies to start raking in massive profits

from your list.

READ ON!

Basics Of Email Marketing

These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:

-Get response (www.getresponse.com)

-Aweber (www.aweber.com)

It is compulsory for anyone who wishes to start an online business to get an autoresponder account.

This will be used to manage your subscribers and mass email your list with offers and information of interest.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will go into detail in chapter 3 on list building essentials.

Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.

Traffic that comes and is not captured is a waste.

People are looking for specific information and they will leave forever once they have found out.

However, if you manage to capture their emails, you can 3 continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.

But first, let us look at some list building essentials, for how can we make money through our list without a list to start with?

They say the only way to become financially free is to build your passive income so that it exceeds your daily expenditure or lifestyle expenses. One of the ways you can build a passive income is through email marketing.

So how do you make passive income through sending emails?

First of all, you’ll need to set up your email autoresponder using services such as Getresponse or Aweber. From there, you can schedule daily emails to be sent to your subscribers.

The series of follow up emails would ultimately depend on what product you are promoting. For example, if you are in the dating niche, you might want your first few emails to talk about dating tips and techniques for the first few days. After a week or so, you can then promote a product based on the dating niche which would appeal to your audience.

In your promotional email, you would talk about this latest product regarding your niche or promote a product of partners for affiliate commissions. Inside the promo, an email will be a link to a sales page where people who click on it would be sent to a sales page and hopefully, get converted into a customer.

The final step of passive income automation through emails is drawing tons of traffic. Passive income involves you not being there, so your traffic has to come automatically. Therefore, you might want to consider investing in some advertising or building SEO so that your list size gets built without you being there.

The traffic has to be sent to a single page website called a landing page or a squeeze page where you can collect subscribers from. (By them opting into your opt in box which is provided by the email autoresponder service)

Voila! You’ve just created your online passive income system using email marketing.

Email marketing mistakes to avoid

Your ability to craft good emails in your email marketing campaign can make or break your business, you’ve worked hard setting up your business funnel, drawing tons of traffic and converting them into leads. Now’s left the difficult task of making profits through your email marketing campaign.

Here are some mistakes in email marketing you’ll have to avoid at all costs or you’ll potentially be leaving tons of money on the table:

-Using spammy looking headlines. If you send emails with spammy looking headlines such as those that contain the words sex, Viagra and drugs, your emails will get caught in the spam filters and you’ll have a much lower delivery rate overall.

-Using long weird looking affiliate links. It’s good to make affiliate income but you must bear in mind, many affiliates are long unsightly. The solution? Use an affiliate link cloaking software or a url shortener such as TinyURL or Bit.ly.

-Using long email width length. Ideally, the length from left to right for the text of your emails should be no longer than 200 characters. This will help you to improve readability and usability. People have a tendency to scroll up and down rather than left to right.

-Too much hard sell. Treating your customers right is important, and while making profits is important as well, it should not go at the expense of your readers' attention.

A good guideline would be to send 1 promo offer for every 9 emails of valuable content. That way, you can “train” your readers to look out for your emails for good stuff every time you send something and not opt-out from your list.

In short, strive to provide the utmost value through your email marketing campaign and you will be paid in direct proportion to the amount of value you provide. There are no shortcuts to success.

✅ FREE Course: How to set up a good email sales funnel

So you’ve got your basics set up for your email marketing campaign and you’re ready to start generating some passive online income. The sales funnel is an important factor in making passive profits, so it must be set up and tweak properly to ensure maximal profits.

Here are some useful tips and techniques for setting up a good email sales funnel.

Your opt-in gift must be congruent with your paid product. I can’t stress the importance of this enough, as your leads will turn cold fast if they sign up to your list and don’t get they want. So if you’re offering an e-book, give them an e-book. If you’re offering a video course, give them a video course.

Spread out emails. There’s no rush to make a sale, so don’t spam them every day just so that you’ll make a sale. Remember, a person has to look at an ad 7 times before he can remember it. That being said, you should focus on providing value and information slowly throughout a period of a few weeks before you wish to promote your products.

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Focus on value.

Since we’re talking about good value, always remember, you will be paid proportionate to the amount of value you provide to your customers.

So in your initial emails, heed lots of attention to the value you provide to your customers. Once they’ve tuned into your mojo and start to like your free stuff, your paid stuff will be even better.

Finally, you’ve given enough value, it’s time to make a sale. Make sure your promo emails focus on the benefits of your product and how it can solve your customers' problems and you’ll be swimming in profits in no time!

Remember, there are no shortcuts to success, focus on providing value and you’ll be on the right track.

✅ Create an account:

GetResponse is a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers.

Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their email marketing investment.

GetResponse features:

- 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors.

- A/B Testing – To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers!

- Email Analytics – Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. See the big picture with visual graphs, and get customized reports in your inbox daily.

- Guaranteed Deliverability – GetResponse applies over 10 years of expert human and automated system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders. From the automated list hygiene to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant.

- Social media integration – Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons and blogs today!

- Online surveys – With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in.

- GetResponse mobile apps – Keep your finger on the pulse of your campaigns! GetResponse apps for iPhone and Android give you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your address book and you’ll never miss an opportunity to grow your list and your business!

- Coaching and support – GetResponse expert staff is on hand 24 hours a day, 7 days a week to help you maximize your email marketing – and your profits. Whether you’re a team of one or 20, we’ll work with you every step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free!

- GetResponse Enterprise – GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period. The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.